Glodow Nead Communications Names Yeo Hwee Peng to Head Agency's New International Office in Singapore

Former Starwood Hotels & Resorts Executive to Lead Asian Market Development for Leading U.S. Public Relations Agency


Glodow Nead Communications, LLC (GNC) ( http://www.glodownead.com ), a leading U.S. public relations agency headquartered in San Francisco, today announced the appointment of Yeo Hwee Peng to the new position of director of Asian markets. The former director of corporate communications for Starwood

Hotels & Resorts, Asia Pacific, Yeo will head Glodow Nead's first international office in Asia. Yeo will divide her time between the agency's San Francisco and Singapore offices.

Glodow Nead Asia's focus is three-fold: to assist U.S. clients to establish a presence in Asia; to assist Asian clients to establish a presence in North America; and to assist Asia-based clients, including Asian divisions of U.S.-based companies, to establish and bolster their presence within Asia.

During her 10-year tenure with Starwood Hotels & Resorts, Yeo consistently engineered highly successful, strategically targeted media campaigns throughout the Asia Pacific region, including Mainland China, India, Japan, Hong Kong, Singapore, Vietnam, Thailand and South Korea. She directed the communications

strategy for Starwood Asia Pacific properties, including the St. Regis, Le Meridien, Sheraton, Westin and W brands.

In the course of a 30-year history publicizing an unusually wide array of consumer products and services, Glodow Nead transformed itself from one of the West Coast's foremost music and entertainment industry agencies into one of the country's premier lifestyle agencies, representing a diverse roster of clients spanning hotels and resorts, destination restaurants, premium wineries, high-end real estate, games and children's apparel, green investment and technology, high-profile individuals, cultural events and institutions, artisanal foods, and high-impact events such as Sir Richard Branson's record-breaking aviation exploits, the world-wide launch of the Pokemon trading card phenomenon, and eco-adventurer David de Rothschilds' upcoming Plastiki
voyage.

Current clients of Glodow Nead Asia include Hong Kong-based toy manufacturer Kader Holding Companies Limited; W Retreat Koh Samui and The Residences at W Retreat Koh Samui; real estate consultancy Sanuk Mak; Savills Asia Pacific; Millennium Partners, a leading U.S. developer of five-star hotels

and luxury condominiums; and ChinaBio, producer of the largest biotech partnering event in North America.