HSBC strengthens greater China team with key senior management moves

HSBC is pleased to announce several senior appointments across Greater China and Taiwan. Bruce Alter has been appointed Head of Trade and Supply China, HSBC China, taking over from Sohfern Boey who will be relocating to Hong Kong to take on the role of Head of Sales, Trade and Supply Chain, Hong Kong. Bruce joins HSBC from ANZ and will assume responsibility for building and managing HSBC’s trade business in the fast growing market of Mainland China. Bruce is fluent in Mandarin having worked in multiple locations across Asia including Taiwan, Beijing, Hong Kong, Singapore and the Philippines during his career of more than 20 years of transaction banking at Citibank, JP Morgan Chase, Wachovia Bank and ANZ.


Commenting on the appointment, Christopher Lewis, Head of Trade and Supply Chain, Greater China said, “Bruce’s expertise, gained over more than 20 years in this business, combined with HSBC’s unmatched presence in China will enable us to provide clients with the advisory services and guidance they require to navigate China’s complex and challenging marketplace.”

In her new role, Sohfern Boey will take charge of HSBC’s Trade & Supply Chain sales team in Hong Kong. “Hong Kong businesses play a vital role in commerce within Asia and around the world,” Lewis says. “I am delighted that Sohfern, who brings more than a decade of trade and supply chain as well as cash management experience gained in Malaysia, Singapore and Mainland China, has agreed to take on this important role.”

In a related move, Holly Liao, former Head of Trade and Supply Chain, Taiwan has joined the China team as Head of Middle Office, HSBC China responsible for the daily operations of the Bank’s growing trade business. Holly joined HSBC in 2006 and has more than 20 years of experience including roles at Bank of Boston, Banco Santander Central Hispano, Societe Generale and Standard Chartered Bank.

Commenting on the various senior management appointments, Lawrence Webb, Global Head of Trade and Supply Chain added “As our customers prepare for the future, HSBC is committed to meeting their needs, not only through the delivery of innovative product and solutions, but also through dedicated trade and supply chain specialists in our key markets across the region.”